After Hours campaign concept, AI-generated
SMOKING ASTRONAUTS
OUR STORY

A mind
of its own.

Alternative streetwear.
For a life you choose.

Our point of view
AFTER HOURS / AI CAMPAIGN CONCEPT

01 / THE POINT OF VIEW

Dress for yourself.

Graphic tees, hoodies and outer layers. An astronaut with a cloud for a head. Smoking Astronauts puts an independent streak into the clothes you reach for every day.

After Hours gives the original pieces a darker setting: black layers, cropped shapes and an embroidered mark against a full-chest graphic. Take the parts that feel like you.

Enter After Hours
Two models in original Smoking Astronauts pieces beside waterfront stepsFROM THE ORIGINAL CAMPAIGN
SMOKING ASTRONAUTS
A NOTE FROM THE FOUNDER
“Life is about
embracing our
uniqueness.”

Tyler King started a computer business in high school, then chose to pursue it full time. In his original founder’s story, that decision was part of finding a life beyond the path set out for him. The same belief sits behind Smoking Astronauts: you get to decide who you become.

Tyler KingFOUNDER, SMOKING ASTRONAUTS

02 / WHAT STAYS WITH US

01

The astronaut.

A cloud for a head. Orange against black. Our original character is the signature you will recognize across the collection.

02

The clothes.

Small embroidery or bold lettering. A cropped hoodie or an open outer layer. Different ways to express the same independent streak.

03

The people.

Theo, Hedd, Kendra, Alexxa and Jenna bring their own style to the mark. Their photographs and words are part of our original community.

SMOKING ASTRONAUTS
THE PEOPLE

One mark.
Different minds.

Meet the community

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